Facebook and Globalization

Facebook is a relatively new invention that has changed the world. It has brought the world closer, increased connectivity, and more advanced advertising. Before Facebook, there were no real efficient ways to communicate with people who are across seas or even across the country. The fact that Facebook is free communication over unlimited distances has opened the door to people who either could not afford to pay for long distance, or did not want to. 

Facebook has also helped businesses advance and create more active advertising and quick updates on what the business is doing. Before Facebook, a company may come out with a new product but have to wait several weeks or months to create the advertisement, film it, and get it on the air. Also the price for advertising is very high so the choice of free advertising is essential to smaller businesses. For example, my cousin started a small business selling bows and made a page on Facebook. Someone in Germany found her page and ordered a couple bows. Prior to Facebook, this exchange could never have happened because she would not have the advertising in Germany. It is truly amazing how a in home business could have the reach to get orders from across the seas because of globalization and Facebook. 

Facebook also tracks what you search online and offers advertisement that attracts you the most. For example if you search blue sweaters online or amazon, an advertisement will come up on Facebook like a banner that has some kind of sweaters.